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logo vs brand - what's the difference

An important decision for any company to make is whether there is room in the budget to have other marketing materials designed alongside a logo.

Over the years I have seen a few examples where a company has initially asked for a one off logo to be designed. However I tend to cringe later when I see the logo I have painstakingly designed end up on various flyers, posters and stationery which have been designed in-house with Microsoft Word using all manner of colours and fonts.

Company expenses these days don’t go as far as they used to and I can totally understand why this would be an option for some companies. Logo design is undervalued these days, offers for logo designs at £20 may seem like a bargain, but you really do get what you pay for.

The purpose of a logo is to create a distinct impression with the viewer, be memorable and convey your company values. A logo is always used ‘on’ something, and a good deal of consideration needs to go in to the layout, font and colours of whatever that ‘something’ is. Whenever possible I would always recommend that a company logo is developed alongside other marketing materials to create a cohesive, memorable brand that will look good, and be memorable for all the right reasons.

For more information on logo design please take a look here

And to see how these logos are developed into brands, please take a look here